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Another Racing Sponsorship Idea You Can “Borrow” From The Best

November 14, 2011

I bet you’ve never heard of the “Fuel For Business” quarterly meetings held by NASCAR have you? That’s where official sponsors get invited to well organized business meetings. At these meetings…

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Racing Sponsorship Advice From Tony Stewart

November 3, 2011

Ok, so Tony Stewart announced a sponsorship deal this week with Quicken Loans. You may be thinking, “wow he wins Martinsville and signs a new sponsor two days later”. Then you let that thought go on to…”dang if I could win this week then ole so and so might just sponsor me”!

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You, Dale Earnhardt Jr., Danica, and Sponsorship

October 12, 2011

You could learn a whole lot about racing on other people’s money by observing the movement of two very popular drivers – Dale Earnhardt, Jr., and Danica Patrick. Now, before you get all opinionated on me I’ll start out up front that I’m a fan of both. But, it’s safe to say neither Dale Jr. nor Danica has…

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Racing Sponsorship And Business To Business

October 3, 2011

You don’t want to get tunnel vision watching on television all the big professional motorsports series and their “retail” sponsors. By retail, I mean brands like M&M’s candy, Coke, and even the U.S. Army.The B2B companies are looking for business opportunities with the rest of the sponsors.They want…

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$268,000 In Sponsorship Available

September 21, 2011

You may be a young hot shoe eager for your big break with a racing sponsorship deal. Sometimes I run across really good opportunities and this could be…

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21 Days To A Racing Sponsorship

September 14, 2011

Consistency in racing wins championships. Consistency in investing makes you wealthy. Consistency in your sponsorship search, sponsorship fulfillment, and sponsor ROI keeps you racing with other people’s money. So, why not try a 21-day exercise to getting the sponsorship deal you want and need. Should be a breeze…

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A Racing Sponsorship Idea For Big Time Results In Any Racing Series

September 2, 2011

Here is an idea you can use for your big time racing series or local track action. I got the idea from the NASCAR UPS #6 car driven by David Regan…

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Racing Sponsorship – Do You Know How To Hunt?

August 19, 2011

You know you need and want a sponsor to continue to feed your need for racing. Do you know what your sponsor is looking for..your local track promoter has something like this – or dang well should. Find out who his…

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3 Things You Must Have To Land A Motorsports Sponsorship

August 4, 2011

My friend Jeff – who is also my race car builder, crew chief, and coach – and I were talking the other day about all the guys we know who are “waiting” for their “paid” ride with a professional race team. You too may be one of those guys. Here’s the problem, there are only so many of those rides available and to get one you better have two things…

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13 Ways To Keep Your Sponsors Engaged In Your Program

June 22, 2011

What is the one thing I frequently talk about here when it comes to your racing sponsorship? It’s something you must be doing to insure your success on and off the track. The answer…
Here are 13 ‘inside’ factors that determinate the delightedness factor (once you know you are providing ROI)…

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